Larkins

In a nod to tradition and an eye on the future, Signed Ltd embarked on a transformative journey with Larkins Transport—a well-established family company with a rich heritage. The project's focal point was the modernisation of their company logo, a task we approached with careful consideration and inspired vision.

Drawing inspiration from the distinctive colours of the flagship tractor unit, our team worked diligently to create a logo that not only paid homage to the company's roots but also projected a contemporary and dynamic identity. Once the logo design surpassed expectations, the next phase of the project unfolded—applying this refreshed visual identity across the entire fleet line-up.

To ensure the logo's visibility in all conditions, a strategic decision was made to back it with commercial-grade white reflective material. This not only enhances visibility but also adds a layer of safety, reflecting the company's commitment to both aesthetics and operational excellence.

Beyond the vehicles, our design journey extended to various applications, including vans, tractor units, pickup trucks, trailers and signage. The incorporation of the logo's colours across these elements created a cohesive and unified brand presence, reinforcing Larkins Transport's identity across diverse touch points.

Acknowledging the importance of safety compliance, our services extended to include the design and application of Chapter 8 compliant chevron markings on multiple fleet support vehicles. This ensures not only a visually appealing fleet but also one that adheres to industry regulations and standards.

As we reflect on the completion of this brand modernisation project, we eagerly anticipate future collaborations with Larkins Transport. The journey doesn't end here; it's a testament to the company's commitment to evolution, seamlessly blending tradition with a forward-thinking approach. Watch this space for what the future holds as Larkins Transport continues to make its mark on the roadways, proudly showcasing a brand that reflects both heritage and modernity.