Varfell Fresh

Our collaborative journey with Varfell Fresh commenced with a site visit to their recently acquired warehouse in Evesham. This invaluable visit provided us with a firsthand understanding of the management team's vision.

Engaging in insightful discussions, we explored their aspirations and, in turn, outlined a strategic plan to translate this vision into a vibrant and tangible reality.

The subsequent phase of the project unfolded with the production of multiple internal contour-cut vinyl logos. Strategically placed around the office and entrance hall, these logos became intricate elements in fostering brand recognition within the company's operational space.

Each logo, meticulously crafted, aimed to resonate with Varfell Fresh's identity and values. Simultaneously, we turned our attention to the external facets of the warehouse. Employing state-of-the-art techniques, we created external Dibond Signage adorned with direct UV Print.

These visually striking elements were carefully installed above the entrance, served as markers for parking spaces, and provided clear directional cues for visitors, enhancing both aesthetics and functionality.

The pivotal Fitting Day unfolded with precision and efficiency. A GENIE Z45/25E 15.9m reach cherry picker became the hero of the day, facilitating the removal of existing Flex face systems and enabling the seamless rebranding of the main wall.

Roadside panel and post signage, constructed from durable 11-gauge aluminium with rear-fixing extrusions, were strategically placed to mark locations crucial for delivery services, combining practicality with a polished appearance.

Beyond the initial building and site signage, our transformative touch extended to the boardroom. Recognising its significance as a space for crucial decisions and client interactions, we curated a bespoke transformation.

Printed and meticulously mounted A2 posters adorned the walls, creating a refined and inspiring branded environment. This tasteful integration of brand aesthetics into the boardroom reflected our commitment to not only functional signage but also the creation of immersive and inspiring spaces.

In essence, the Varfell Fresh rebranding project was more than a visual overhaul. It was a collaborative effort to weave the company's vision into every corner of its physical space.

From the meticulous placement of internal logos to the strategic installation of external signage and the thoughtful transformation of the boardroom, every step was a testament to our dedication to delivering a holistic and inspiring brand experience.

The result is a space where Varfell Fresh's identity is not just seen but felt—an environment that inspires both clients and board members alike.